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NBA star Steph Curry signs 10-year deal with China's Li-Ning
NBA star Steph Curry signs 10-year deal with China's Li-Ning The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand. Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday (Jun 1), announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November....
More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal
analysis East Asia More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal Li-Ning’s reported US$400 million deal isn’t just about selling sports shoes, analysts say - it’s about leveraging one of basketball’s biggest and most influential athletes to raise its global profile. Golden State Warriors star Stephen Curry transformed basketball from beyond the arc. Now, he is betting on another frontier: China’s booming sportswear aspiration.
Steph joins Li-Ning, ending sneaker free agency
Golden State Warriors star Stephen Curry has signed a significant 10-year endorsement contract with Chinese company Li-Ning, industry sources told ESPN, ending a drawn-out recruitment process following Curry's departure from Under Armour in November. Curry announced the end of his sneaker free agency Monday with a landmark deal at Li-Ning that expands his Curry Brand venture globally. The agreement will include basketball products, athleisure lifestyle wear, the ability for Curry to sign...
NBA star Stephen Curry signs deal with Chinese sportswear giant Li-Ning
NBA star Stephen Curry has entered into a partnership with Chinese sportswear company Li-Ning, which would involve product development as well as sports culture initiatives. There are also plans to launch Curry Brand stores in the U.S. and China, the Golden State player said in a letter, adding that the partnership will help his brand have a wider range of resources and a global footprint. "I knew that Li-Ning could be the right partner that can deliver on the innovation and design that I...
Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China
The biggest sneaker free agent in basketball history didn't sign with Nike or Adidas. Golden State Warriors' Steph Curry just signed with a Chinese brand. After mutually parting ways with Under Armour in 2023 and ending a 13-year partnership, the four-time NBA champion has signed a massive 10-year deal with Chinese sportswear giant Li-Ning.
Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Chinese firms have been vying to secure deals with big stars as they push to become global brands.
Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
Stephen Curry of the Golden State Warriors during an April N.B.A. game.
Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Chinese firms have been vying to secure deals with big stars as they push to become global brands.
Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Chinese firms have been vying to secure deals with big stars as they push to become global brands.
Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
Stephen Curry of the Golden State Warriors during an April N.B.A. game.